3 steps to make a movement

This is a different blog than what I have published before and probably less fun, but considering I label myself as a citizen of the world, and after watching the dramatic international news headlines over the past couple of weeks, I could not help but express my opinion.

Are you a concerned global citizen? Do you worry about the future of our children? Do you want to start a legitimate movement?

I will start by telling you what NOT to do:

  • Do not change a profile picture on a social media platform and hope for the best.
  • Do not share un-researched opinions.
  • Do not depend on someone else doing the legwork for you.

Here are some simple steps, followed by admirable examples of how to implement the change and get the impact you want for a cause that you are passionate about:

First Step:

“Think of a big idea that brings people together” – Joseph Ranseth

 You need the big idea that brings people together. Presently, some of the biggest concerns worldwide are security and acts of terrorism that are targeting innocent civilians in major cities such as Paris, Beirut.

If global safety is one of the causes you are interested in, a great example of creating that big idea is displayed by the efforts that Mr. Ian Bradbury and his team from the First New Allied Expeditionary Force (1st NAEF) are trying accomplish and rally up the support needed via social media, media interviews and the 1st NAEF website.

The best advice to rally attention is to create the need for change in a certain scenario, clarify which side of the issue you support, and offer your backers the best solutions. Giving efficient solutions to issues is guaranteed to get you the attention you need. A good is example is how the 1st NAEF identifies their Guiding Principles.

Second Step:

A clear message and repetition are keys to rendering an impact.

– Christian Houjeij

 Be clear and specific in delivering your message. Being transparent with your audience is the best way to gain credibility and trust which is essential building a relationship. The 1st NAEF Leadership Message is an example of a clear message.

Repetition of key messages and calls to action are two basic, yet important, steps towards making an impact. By ‘repetition’, I don’t mean saying the same sentence over and over again. You have to keep your information interesting and valuable to your reader. So just like Google will not allow you to use the same trending word over and over in your search engine optimization (SEO) process your reader will easily lose interest in your published literature if it is just repetitions.

Writing skills are important. Knowing how to channel thoughts towards a certain direction in various, yet interesting, ways is the talent you want to develop. Ian demonstrates this skill in his statement below; instead of reading the content of their leadership mission he expressed it by saying:

I will not live in fear.

I will not be apathetic.

I will commit to being a responsible global citizen.

I will be kind, compassionate, sympathetic, and caring.

I will stand for my global family.

I will no longer allow those who commit tyranny to go unchallenged.

I will not cower, hide, or shelter myself.

I will take action.

This is not a call to vigilantism, nor is it a call to discriminate or to hate. It is a call for responsible global citizenship and accountability to us, to others, and to the world and communities in which we live.

– Ian Bradbury

The content of his speech defines the interests of the 1st NAEF, includes specific calls to action and proper clarification so there is no misunderstanding or misinterpretation of his announcement.

Third step:

Gather an army of advocates for the cause. – Joseph Ranseth

Advocating a cause alone is challenging and close to impossible. Rallying opinion supporters and leaders around your cause can only be accomplished if the first two steps were done correctly. Cause advocates are your significant edge. They will feel responsible to promote your idea as they adopt it, and defend it against the opposition.

It is normal for supporters to advocate for causes they believe in. Your job as an opinion leader at this stage is to stand up for your advocates, and provide them with the updated, current information. Finally, advocate and support their thoughts as long as they are aligned with the big picture you are painting together.


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